Marketing 101
West Valley High School
Marketing
Performance Indicators
Overview of the Program
(Power point)
Student Assignment Sheets
Evaluation
Marketing Instructional Area
Lemonade Empire Challenge Compare & Contrast Self Analysis 4P's, Market Planning, Product/Service Management,
Emotional Intelligence, Communications, Selling
Ultimate Toy Challenge

Presentation Day Expectations
Marketing Plan Expectations
Judges Evaluation Form

Human Resource Management
Information Management
Emotional Intelligence
Channel Management
Marketing Information Management
Market Planning
Communications
Promotion

The Ridge Clothing Challenge

Fieldhouse agreement (rules)

 Marketing Plan Expectations Human Resource Management
Information Management
Emotional Intelligence
Channel Management
Marketing Information Management
Market Planning
Communications
Promotion
New Product Challenge Business Plan, Model, Presentation Human Resource Management
Information Management
Emotional Intelligence
Channel Management
Marketing Information Management
Market Planning
Communications
Promotion

Pay it Forward (Community Service) Challenge

Entrepreneurship
Human Resource Management
Strategic Management
Information Management
Emotional Intelligence
Marketing Information Management
Market Planning
Communications
Operations
Promotion

Additional Sales Challenges:    
Josten's Ring Challenge Compare & Contrast Self Analysis 4P's, Market Planning, Product/Service Management,
Emotional Intelligence, Communications, Selling
Spirit Challenge Compare & Contrast Self Analysis 4P's, Market Planning, Product/Service Management,
Emotional Intelligence, Communications, Selling
Sun Kings Challenge Compare & Contrast Self Analysis 4P's, Market Planning, Product/Service Management,
Emotional Intelligence, Communications, Selling
Forms:    
Peer Evaluation Form Sample Business Sponsor Request Letter